The Name is Misleading
There is rarely any cocaine in this concoction. The chemicals mixed together present in powder form and is dyed with food coloring because...marketing. According to the New York Times, Potential ingredients include "ketamine, a dissociative anesthetic with hallucinogenic effects, and other drugs like Ecstasy, methamphetamine, opioids and psychoactive substances such as bath salts."
Pecking Order
The popularity of the designer drug, also called tusi, is expected to help Ketamine dethrone Ecstacy as the number one party drug in the U.S. It's considered one of the most dangerous drugs in the country due to it's unpredictable ingredients. A batch of tusi, which sells from $20 to $200, could include fatal drug Fentanyl and a user would never know.
Celebrity Connections
Sean "Diddy" Combs has been linked to Pink Cocaine. According to a complaint filed by producer Rodney "Lil' Rod" Jones who worked with Diddy as a producer, butlers, chefs, and housekeepers were required to carry pouches of the drug so it was available on Combs' request.
Additionally, a toxicology report revealed that One Direction's Liam Payne had Pink Cocaine in his system when he died.